AT&T has filed a lawsuit over Verizon’s “There’s a Map for That” advertising campaign, claiming Verizon is misrepresenting AT&T’s coverage areas.
The suit seeks a temporary restraining order and a injunction to stop Verizon from “disseminating misleading coverage maps” of AT&T’s areas of cellular and data coverage. AT&T is also seeking damages in the suit.
The “Map” advertisement displays two competing 3G coverage maps, in which the Verizon coverage area is clearly more widespread than AT&T’s coverage area. The suit contains an AT&T commissioned survey of the ads which found that 53 percent of those asked interpreted the non-colored areas of the maps to be total gaps in coverage.
AT&T had previously contacted Verizon directly on Oct. 7, requesting that the ads be withdrawn or modified, according to the suit. Verizon responded by dropping the words “out of touch” from the ads and included the phrase “Voice & data services available outside 3G coverage areas” in small print at the end of the advertisements.