it does seems that latest Ubuntu 10.10 Desktop Edition puts focus on consumers and mobile,Ubuntu One,  includes new services and expanded features, significant performance enhancements and interoperability with other operating systems including Google’s Android, Apple’s iPhone and Microsoft Windows.

The Ubuntu Software Centre, which gives users instant access to thousands of applications, games and tools, now includes the ability to purchase commercial applications, providing a unified portal for both free and commercial software. The Ubuntu community is putting renewed focus on attracting application developers and software publishers to make their work available to Ubuntu users. The universe of applications, both free and commercial, certified on Ubuntu continues to grow.